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12:00 AM
Mar 18, 2002
 |  BioCentury  |  Strategy

Looking for signs of erosion

Avonex vs. Rebif

Looking for signs of erosion

A marketing war between Biogen Inc. and Serono S.A. might expand the market for interferon-beta therapy by increasing interest in the drugs to treat relapsing-remitting multiple sclerosis (RRMS). But if the market does not expand, BGEN has the most to lose in the U.S. marketplace, as it currently holds a 56% market share.

Serono (SRA; SWX:SEO, Geneva, Switzerland) has said it expects to have about 25% of the...

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