GlaxoSmithKline, Pfizer sales and marketing update

The partners' JV, ViiV Healthcare LLC, will launch the ViiV Healthcare Patient Assistance Program to help those effected by the economic downturn retain access to HIV medications by including households with income level at 500% of the federal poverty level, effective Jan. 1. The company said the program will replace the Bridges to Access program, managed by GlaxoSmithKline, because of the need to have a program that specifically responds to the needs of those living with HIV.

ViiV will also continue and expand the Patient Savings Card program to further reduce out-of-pocket expenses to fill and refill prescriptions for two years. The company launched the program on a two-year trial basis and will continue for two more years. ...