Politics, Policy & Law
BIO 3.0: Reinventing the trade association
BIO’s leadership is steering the organization in new directions
BIO’s leadership is steering the organization in new directions.
BIO is rebooting itself, creating what could be called BIO 3.0, the third reimagination of the organization following the paths charted by Carl Feldbaum, who led it from 1993 to 2005, and Jim Greenwood, who served as its president and CEO from 2004 through May 2020.
BIO President and CEO Michelle McMurry-Heath and the team that recruited her plan to expand the trade association’s scope beyond the Washington beltway to connect broadly with the American public. At the same time, they are focusing on public policy issues that are vital for biotech companies and stepping away from those that are principally of importance to the mega-cap pharmas.
Speaking on a BioCentury video interview, McMurry-Heath stressed BIO’s focus on influencing public opinion and her determination to break the trade association mold. “If we have done our job, sitting here a year from now, at BIO we will have reinvented the entire category of advocacy organizations because we won't just have changed