Back to School: How biopharma can reboot drug development. Access exclusive analysis here

How DNAP tested its tomatoes

How DNAP tested its tomatoes

DNA Plant Technology Corp., which last week reported better-than-expected consumer response to its FreshWorld Farms tomatoes, used a passive marketing strategy in the recently completed market tests.

"We pretty much

Read the full 341 word article

Trial Subscription

Get a two-week free trial subscription to BioCentury


Article Purchase

This article may not be distributed to non-subscribers