Really bad PR

By BC Staff | May 1, 2000 | 7:00 AM GMT

BioCentury has seen enough stupid story pitches over the last seven years to put together 100 "Top Ten" lists for David Letterman. But a pitch delivered last week by a public relations shop combined enough elements of both the ridiculous and the outrageous to warrant comment.

The firm phoned to offer an "exclusive" on a breaking story for one of its