An unbelievable business plan

An unbelievable business plan

BioCentury recently attended a business plan presentation for a product that is truly remarkable in its ambition. Following are excerpts of the CEO's presentation, which we think merits the attention of everyone in the industry:

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Good morning. Thank you for coming at this early hour. I see the hotel has done its usual fine job of supplying rich coffee, croissants and kiwi fruit.

Today we are tremendously happy to report that our company is about to launch a new drug product of unparalleled market potential. In fact, today I am here to promise you that our unique formulation of the drug, coupled to our fantastic marketing program, will put this drug in the hands of EVERY man, woman and child in the U.S.

Now a little background about our remarkable new product, which we expect to launch sometime in 1994 or 1995, and certainly no later than 1996.

We used a drug discovery process called Rationalized Drug Development. This proprietary system insures that we will come up with exactly the drug

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