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Vivus: Market fit, out-of-pocket pay, REMS controls slow Qsymia obesity sales
Vivus' weighting game
By Erin McCallister
Senior Writer
Published on
Monday, November 12, 2012
Early sales for Qsymia disappointed investors last week, but Vivus
Inc. said the obesity drug's launch reflects the realities of creating
a market.
The company said it anticipated
those realities and expects sales to pick up over the next six months as
physicians begin to see Qsymia's efficacy and as the biotech brings payers on
board and rolls out a program to offset out-of-pocket costs.
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