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Beyond price: Rituximab biosimilar race hinges global commercial skills
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Race for rituximab
By Erin McCallister
Senior Writer
Published on
Monday, October 22, 2012
If all 11 planned rituximab biosimilars make it to the market,
price will determine the winner. But Novartis
AG's Sandoz Ltd. unit expects that fewer than half will get to the finish
line, and that means price will be only part of the equation.
Rituximab's blockbuster sales
and upcoming patent expirations have made it a popular target for biosimilars
companies.
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