Monday, June 28, 1999
The revered status of rice in Japanese society makes uncertain how the
public will respond to genetically modified rice in their local shops. However, the
Japanese have historically welcomed improvements to rice while viewing its importation
with more suspicion. Thus, by forming a 50-50 joint venture located in Shizuoka, Japan
with Japan Tobacco, Zeneca Agrochemicals may have avoided a contentious issue.
Together, the two companies have an extensive collection of fungal
disease control genes that will form the first focus for the venture, said Jon