BioCentury on BioBusiness,
Vivus tries a controlled retreat
Monday, July 13, 1998
In the face of pressure from sales of Pfizer Inc.'s Viagra oral compound for erectile dysfunction, Vivus Inc. has made an about-face on its strategy for marketing Muse alprostadil urethral suppository to treat ED. Rather than try to build a force to compete with Pfizer's marketing might, VVUS has dropped domestic sales of Muse and will look for a pharma partner that can match Pfizer.
At the same time, VVUS is marshalling its case for the use of Muse in situations where it can argue that Viagra isn't effective.
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