BioCentury
ARTICLE | Strategy

NEXstar afoul of promotion police

March 10, 1997 8:00 AM UTC

NeXstar Pharmaceuticals Inc. has been forced to withdraw promotional materials for its DaunoXome cancer drug following receipt of a nine-page warning letter from the FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC).

The company (NXTR, Boulder, Colo.) declined to release the promotional materials or comment on the issues listed in the Feb. 21 warning letter. Spokesperson Joe Alper stated that the incident "is between the company and the FDA." The FDA, however, provided the letter to BioCentury...