Monday, September 16, 1996
To solidify its worldwide marketing of its new vaccines, Chiron Corp.
(CHIR, Emeryville, Calif.), has initiated a four-part plan that defines marketing and
sales, customer services, warehousing, distribution and sales and billing records
operations in both North America and Europe.
According to spokesperson Larry Kurtz, the plans will allow CHIR to
focus on building its own sales and marketing group in North America to service customers
such as managed care networks, government institutions, large hospitals and large
corporations, while infrastructure-related concerns are managed by General Injectables