Another view on IR/PR

Guest Commentary

Last week's BioCentury Commentary, noting the pressure that some companies feel to field an investor relations/public relations campaign, argued that IR/PR could not create a lasting impression of value unless the company had created intrinsic value in the first place. In response, Mark Brand writes that a larger issue is the process by which companies calibrate realistic expectations of IR/PR and find a firm that fits these needs. Brand owns MRA Brand, a Boulder, Colo., company that conducts communications searches and investor and corporate communications programs. ...