ARTICLE | Strategy
The First Word
January 10, 1994 8:00 AM UTC
We encountered our first health care reform bumper sticker on Friday. The message - SINGLE PAYER - was flanked by what appeared (from the next freeway lane) to be a facsimile of the Clinton health security card.
It was a propitious encounter, because it reminded us of the mighty agenda the biotechnology industry faces in 1994...