Monday, August 9, 1993
How DNAP tested its tomatoes
DNA Plant Technology Corp., which last week reported better-than-expected consumer
response to its FreshWorld Farms tomatoes, used a passive marketing strategy in the
recently completed market tests.
"We pretty much just put the tomatoes out," said David Evans, vice president
of business development. "We have good evidence people do first-time trial of
tomatoes based on appearance - color, firmness, overall appearance. Needless to say, to