Monday, April 19, 1993
...you say tomahto . . .
Judging by the debate among the principals at BioCentury, the Great Tomato Marketing Adventure of 1993 should be anticipated with enthusiasm and interest simply because it's going to be an intriguing story.
And while we have had an amusing time contemplating our own supermarket buying habits, it's clear that the forthcoming forays by DNA Plant Technology and Calgene into the grocery produce section will be important for several reasons, even to those in the biobusiness world who are focused on drug development and health care policy.