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12:00 AM
Feb 07, 2005
 |  BioCentury  |  Strategy

Icos patches its sales story

Icos Corp. has been known as a traditional biotech - discovering compounds based on biological insights into the mechanisms of disease. But with its first product, Cialis tadalafil for erectile dysfunction, the company found itself in the primary care market with a lifestyle drug grappling with big pharma competitors.

Now, the company is looking for more products to put into the bags of its 165 sales reps in the primary care arena, and last week added another drug via a co-promotion...

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