On time Arivale

Venture backers of Arivale Inc. say creating a "scientific wellness" company was impossible as recently as five years ago, and that a confluence of biology and consumer appetite justified last week's $36 million series B round.

The company aims to improve consumers' health and help them avoid disease by combining personalized genomics related to wellness, microbiome and lifestyle data with a coach who puts the findings in plain English and recommends specific diet and exercise regimens. Arivale provides the service for $2,000 per year...