BioCentury
ARTICLE | Politics, Policy & Law

BIO 3.0: Reinventing the trade association

BIO’s leadership is steering the organization in new directions

April 9, 2021 11:53 PM UTC

BIO is rebooting itself, creating what could be called BIO 3.0, the third reimagination of the organization following the paths charted by Carl Feldbaum, who led it from 1993 to 2005, and Jim Greenwood, who served as its president and CEO from 2004 through May 2020.

BIO President and CEO Michelle McMurry-Heath and the team that recruited her plan to expand the trade association’s scope beyond the Washington beltway to connect broadly with the American public. At the same time, they are focusing on public policy issues that are vital for biotech companies and stepping away from those that are principally of importance to the mega-cap pharmas.  ...