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bluebird prices β thalassemia gene therapy, first to put majority of revenues at risk

bluebird bio could be the first company to test an outcomes-based pricing model for a gene therapy where the vast majority of the price is at risk.

On Friday, bluebird bio Inc. (NASDAQ:BLUE) announced the price of its β thalassemia gene therapy Zynteglo at €315,000 ($356,500) per year in Europe, amounting to a €1.6 million ($1.8 million) lifetime cost per patient.

The company will try to negotiate contracts based on a five-year, performance-based annuity model

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