bluebird prices β thalassemia gene therapy, first to put majority of revenues at risk

bluebird bio could be the first company to test an outcomes-based pricing model for a gene therapy where the vast majority of the price is at risk.

On Friday, bluebird bio Inc. (NASDAQ:BLUE) announced the price of its β thalassemia gene therapy Zynteglo at €315,000 ($356,500) per year in Europe, amounting to a €1.6 million ($1.8 million) lifetime cost per patient. ...