ARTICLE | Strategy
deCode gets personal
December 10, 2007 8:00 AM UTC
deCode genetics Inc. thinks its new deCODEme personal genotyping service will let it earn a bit of easy cash with very little effort.
The company is planning to leverage its understanding of genomics into a service targeted directly at consumers curious about their own genetic makeup. Going beyond its drug discovery services to big pharma, and genetic tests for several diseases, deCODEme, an Internet-based service, will enable individuals to scrutinize their own genomes for $985. ...