ARTICLE | Strategy
Gambling on partnerships
July 16, 2007 7:00 AM UTC
Procter & Gamble Pharmaceuticals Inc.'s deal with Dong Wha Pharmaceutical Industrial Co. exemplifies how the consumer product giant uses its marketing expertise to build its pipeline.
Procter & Gamble Co.'s pharma unit shut down its internal research in July 2006, deciding to build its pipeline solely through partnering. The move was driven by both the changing landscape of the industry and the company's decision to capitalize on its ability to obtain knowledge of customers...