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PCR meets GeneChips

When Roche acquired Boehringer Mannheim in 1997, the idea was to combine therapeutics and diagnostics to deliver point-of-care genotyping and, ultimately, personalized medicine. The idea was hot at the time, as Genaissance Pharmaceuticals Inc. was founded in the same year to develop personalized medicine; SmithKline Beecham plc and Incyte Pharmaceuticals Inc. formed diaDexus Inc. to develop molecular diagnostics; and Millennium Pharmaceuticals Inc. formed Millennium Predictive Medicine to apply MLNM's genomics platform to develop products to diagnose, treat, manage and prevent disease.

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