BioCentury
ARTICLE | Finance

Vivus bowls over NBC

January 26, 1998 8:00 AM UTC

Ebb & Flow

NBC's refusal to air Vivus' commercial for its MUSE erectile dysfunction product during the Super Bowl may be a blessing in disguise. The company is ramping up a print and TV advertising campaign for the product, while its manufacturing capacity in Lakewood, N.J., already isn't able to keep up with demand...