Monday, August 4, 2014
Of the many
reasons for business failure, not listening to customers is the king. And too
many biopharmas today are walking around wearing earplugs.
In the U.S.,
managers are dealing with a set of increasingly powerful customers, thanks in
part to the 2003 Medicare Modernization Act and the 2009 Affordable Care Act -
customers with a very different set of values than biopharma is used to.