ARTICLE | Strategy
Reality show
How Pfizer, AZ, Merck are putting their spin on "Big Thinker" deals
May 12, 2014 7:00 AM UTC
Weeks after a three-way multibillion-dollar burst of asset swapping by GlaxoSmithKline plc, Novartis AG and Eli Lilly and Co., Pfizer Inc. and Merck & Co. Inc. have joined the Big Thinker pharmas doing large deals with designs on reinvention.
All the players have been shedding non-core businesses and vowing to grow by targeted investing. But beyond that, the cast members in this reality show may be reading from different scripts...