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How adding Amylin gives partners BMS, AstraZeneca leverage in diabetes
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Triple play in diabetes
Monday, July 9, 2012
The addition of Amylin
Pharmaceuticals Inc.'s glucagon-like peptide 1 franchise will give
Squibb Co. and AstraZeneca
plc three modern mechanisms in their commercial diabetes portfolio and
five in the pipeline - more than any other players in the diabetes space.
Amylin's two GLP-1 products - once-weekly Bydureon exenatide
and twice-daily Byetta exenatide - together are the second-ranked GLP-1s by
sales behind Novo
Nordisk A/S's Victoza liraglutide. But BMS and AZ believe
they can boost sales of Bydureon by leveraging their much larger sales
organizations, which have greater reach into primary care and emerging markets
than Amylin would have been able to accomplish on its own.
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