BioCentury on BioBusiness,
Biovail's brand play
Monday, January 8, 2001
Biovail Corp.'s $409.5 million purchase of North American rights to
Aventis Pharmaceuticals' line of Cardizem diltiazem calcium channel blockers may look like
a lot of money to spend on a group of branded generic products with declining sales. But
for Biovail, the acquisition is less about absolute sales than it is about the acquisition
of a well known brand name under which the company plans to launch its upcoming
Biovail (BVF; TSE:BVF, Toronto, Ontario), which was planning to launch
a once-daily version of diltiazem in the first half of 2002 under its
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