Bringing 'Frankenfood' campaign to the U.S.

WASHINGTON - Unlike Britain, the word "Frankenstein" is more closely associated in the U.S. with Mary Shelly - or, probably, Boris Karloff - than with transgenic soybeans or corn. The U.S. media and the public have mostly ignored the fervor that has characterized European responses to agricultural biotechnology.

But now the public relations experts who launched the discredited scare campaign against Alar, a pesticide used on apples, are at the center of an effort to bring the so-called "Frankenfood" campaign to American shores...