Politics, tomatoes and going public

Watching the feeding frenzy develop in Washington as legions of interest groups, lobbyists and job-seekers rushed to embrace the Clinton era, it occurred to us that Apple Computer Chairman John Sculley seemed to have become the popular spokesman for the new technologies championed by the incoming Democrats.

Sculley, coming from a powerhouse marketing background at PepsiCo., knows what it takes to segment the various audiences that a company must win to its side or its product. And he has tons of experience developing clear messages tailored for what each audience wants or needs to hear: the vision thing for some, the benefits thing for others.