BioCentury on BioBusiness,
ATIS persuades investors not to wait
Monday, July 24, 1995
A dilemma that many companies face at some point in their development is the need to raise money in advance of a milestone. Especially in a soft financial market, the smart choice for investors often is to wait until results of a trial are known, rather than taking a chance on the outcome. Thus investors often choose to give away a few points of upside in exchange for more certainty and less downside
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