Ambryx: Sniffing down a different trail By Karen Bernstein

While the discovery and development of drugs has been profoundly affected by the tools of modern biology - including combinatorial chemistry, high throughput screening, genomics, bioinformatics and functional genomics - other fields have lagged in the application of "industrial" biology. But the fragrance industry in particular should be an attractive place to play, as it lacks many of the regulatory hurdles faced by drugs.