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Efficacy beyond weight loss key to reimbursement for new obesity drugs
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Paying to lose
Monday, August 6, 2012
Now that FDA has
approved two obesity drugs, the next challenge is getting payers on board, as
only about 30% of prescriptions for weight loss drugs are currently reimbursed.
The latest to cross the finish line, Vivus
Inc., is banking on the efficacy of Qsymia phentermine/topiramate and
its REMS to help it develop a prescriber base and eventually convince payers of
the drug's value.
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