Project Selection

Many ways to take shots on goal

Biotech companies looking to develop successful products may look to their larger pharma competitors for approaches that have worked. Even within the pharmaceutical world, however, there are differences in drug discovery methodologies.

One strategy is to have many small research efforts ongoing simultaneously, on the principle that if enough shots are taken on goal, some will eventually score. Pfizer Inc. (New York, N.Y.) uses this discovery method.