CMV drug review

Marketing Vitrasert

Chiron Corp.'s marketing strategy for Vitrasert is to change the conventional wisdom that surgery shouldn't be a first-line option.

"We think the efficacy is so compelling that we want Vitrasert used in every newly diagnosed patient," said Tom Burns, general manager of Chiron Vision's retinal business unit. "Patients on iv treatments progress, which means that the retina is chewed up and they lose vision. After 16