BioCentury on BioBusiness,
Monday, November 25, 1996
CMV drug review
Chiron Corp.'s marketing strategy for Vitrasert is to change the
conventional wisdom that surgery shouldn't be a first-line option.
"We think the efficacy is so compelling that we want Vitrasert
used in every newly diagnosed patient," said Tom Burns, general manager of Chiron
Vision's retinal business unit. "Patients on iv treatments progress, which means that
the retina is chewed up and they lose vision. After 16
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